Competitors don't matter when you have a real core
Copying tactics or marketing never replaces a real core.
Mari Luukkainen
Programmatic SEO + LLM link building
Here’s the practical breakdown of how I run it.
Turns out “no traction” just meant “not yet”
We built a big data SaaS no one wanted until suddenly everyone did.
Why old GTM playbooks stop working after 10 years
The people who used to make purchase decisions ten years ago aren’t the same people making them today.
How to find ideas as an indie dev or a startup founder
How indie devs and startup founders can spot business ideas by solving everyday problems, testing simple fixes, and scaling what works.
Why I don't use static design workflows anymore
It just slows everything down.
What I’ve learned from building prompt files
Making prompts reliable.
I tried to fake being pregnant for AdSense money when the house mom affiliate queen was in prison
A Finnish woman made six figures from mom blogs even while in prison. I tried to copy it as a teenage nerd and failed.
How I built a massive multilingual pSEO architecture without losing my mind
Programmatic content that actually ranks.
AI search (GEO) is just SEO with higher stakes
AI search uses authority signals to shape AI answers. Here’s how SEO, trust, and LinkedIn influence what gets quoted.