Mari Luukkainen

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Mari Luukkainen

Mari Luukkainen

Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. On this site, I share learnings about startup growth.

📍 Helsinki, Tallinn, Europe

CGO: new CMO of a startup founding team

Before discussing the Chief Growth Officer and how it’s the new Chief Marketing Officer, having a firm grasp on the latter executive position is integral. Understanding the full scope of the CMO position is the only way to prove how the CGO contributes to its antiquation in the workplace.

Growth hacking goes beyond digital marketing

And if there’s one thing growth-driven companies have learned, it’s that growth hacking will give back to you exactly the effort you put in. No more, no less.

10 great growth hacking experiments that paid off

To get a better understanding of how the growth hacking funnel works in practice, we have pulled together a list of some of the best growth hacks by software companies in the B2B space.

How to optimize Core Web Vitals for search engine rankings

In short, optimizing Core Web Vitals will get you more than higher search engine rankings!

A startup founder’s guide to building an inbound talent pipeline

Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following…

Absolute beginner’s guide to growth hacking for startups

Growth hacking is an experiment-driven technique to determine the most effective ways of growing a business.

Guide to Ecommerce SEO

Simple guide to content and backlinking SEO for ecommerce.

Guide to online and offline B2C growth hacking

This article discusses how B2C businesses can integrate people-centric and tech-centric approaches to drive that all-elusive hockey stick growth.

Growth hacking pitfalls - reasons behind "GH doesn't work for us"

Growth hacking works for every single company at any stage IF you don't step into these common pitfalls.

AAARRR funnel growth hacking step by step

Most startups and small business entrepreneurs have heard the term “pirate metrics” thrown around. It’s not some lofty snake oil-style methodology — in fact, startups and entrepreneurs can get a lot out of the AAARRR funnel.