Mari Luukkainen

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Mari Luukkainen

Mari Luukkainen

Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. On this site, I share learnings about startup growth.

📍 Helsinki, Tallinn, Europe

Marketing attribution was always broken and shouldn't be missed

If you understand who your users or customers really are – as a person – and why they chose your product or service, you can develop successful marketing strategies without attribution.

Why growth hacking is everyone's business

The benefits of growth hacking are not reserved for marketing alone; implementing growth hacking techniques across business functions will benefit the entire company in the long term.

The infamous toilet cam (how to make money online #1)

The late 90’s brought me my first dips into making money online and affiliate marketing. And that brings me to… the family toilet.

OKRs and how to use them for your growth team

By implementing the OKR framework into your growth team’s goal-setting strategy, you can ensure team members stay engaged and motivated long-term.

How to attract top (tech) talent to your startup with the perfect job ad

Recruiting the perfect talent to fill any roles starts with writing a convincing and attractive job advert. Here are our top tips on how to write the perfect ad.

Ultimate guide to growth hacking for SaaS (2021)

In this day and age, “slow and steady” doesn’t actually win the race — at least not if you’re aiming to build a successful SaaS company.

How to make people trust a cleaning company

Do you use a cleaning service for your home? Trust me, it can be a minefield. What does it have to do with your business? Read on and find out how having a strong narrative changes everything.

Guide to search engine optimization (SEO)

A website owner need not be bothered about ALL the factors and the exact algorithms Google uses to rank websites. But it's essential to know the key components of SEO, how they work and what makes it work: technical, content and authority.

I conversion optimized my friend’s online dating

Instead of making this blog full of business-related jargon let me tell you one entertaining story about that one time when I conversion optimized my friend’s online dating.

Why people in your startup are not doing the right things and how to correct that

A common belief in the startup world is that if you hire the so-called “self-guided” people, things would automatically fall in place. Let's think again.