Ultimate guide to growth hacking for SaaS (2021)
In this day and age, “slow and steady” doesn’t actually win the race — at least not if you’re aiming to build a successful SaaS company.
Topic
Startups
A collection of 112 issues
How to make people trust a cleaning company
Do you use a cleaning service for your home? Trust me, it can be a minefield. What does it have to do with your business? Read on and find out how having a strong narrative changes everything.
Why people in your startup are not doing the right things and how to correct that
A common belief in the startup world is that if you hire the so-called “self-guided” people, things would automatically fall in place. Let's think again.
How to get things done with extremely busy people
Stick to the point, demonstrate that you’re offering value, rather than wasting your recipient’s time, and keep it concise, you’ll have a better chance of receiving a speedy reply.
Finding & communicating the purpose (founder's guide to narratives)
Your startup’s purpose is the “why” behind your company. It is the reason for your existence and specifies the benefit your company will bring to the world.
OKRs, explained through Squid Game
Ins and outs of the OKR framework, through the lens of Squid Game. In case you’ve been living under a rock and haven’t watched the show, be warned of the spoilers ahead!
Product marketing OKRs: practical examples and how to use them
Have you set goals for your startup yet? If not, wait no longer.
Best Zaps for startups (Zapier tips)
Juggling between tasks can make you go crazy - unless you have a lantern genie to help you out. That's Zapier.
Ethnographic research for startups: how to truly understand your customer
In this article, we explore what ethnographic research is and how it fits into the startup scene.
A Startup Founder's Guide to Personal Branding - Why and How
Having a strong personal brand as a founder can make the difference between your startup being a success or another failed idea.