Mari Luukkainen

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Startups

A collection of 112 issues

How to make your startup fundable (bootstrappers' guide)

It's rare that anyone will be as passionate about your startup as you are. Sure, you can sell people on your grand vision, but it's going to be challenging to secure buy-in unless you can back that up with cold, hard financials.

Early-stage startup funding: what to expect H2/2022

As reported by CB Insights, global funding for startups dropped by almost 25% between Q1 and Q2. Similarly, US startup funding dropped to $52.9 billion in Q2, making it the lowest quarter since 2020. But what does all this mean for early-stage startups during H2 2022? Fewer deals, fewer

CGO: new CMO of a startup founding team

Before discussing the Chief Growth Officer and how it’s the new Chief Marketing Officer, having a firm grasp on the latter executive position is integral. Understanding the full scope of the CMO position is the only way to prove how the CGO contributes to its antiquation in the workplace.

A startup founder’s guide to building an inbound talent pipeline

Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following…

Absolute beginner’s guide to growth hacking for startups

Growth hacking is an experiment-driven technique to determine the most effective ways of growing a business.

Beyond lead generation: sales and customer success growth hacking

Growth hacking is mostly focused on initial marketing or lead generation. But what happens after that?

Transformation from a sales driven B2B to inbound driven growth

"We got to 1M€ ARR by doing outbound sales and now want to test inbound." Say no more!

Let's learn Ideal Customer Profile (ICP) value generation with Galactic Gaylords NFT

If Galactic Gaylords can do it, so can you.

Is it really worth their time? How a 15-minute demo can drain one hour’s cognitive capacity

What you can do to optimize and respect both their and your time and brain capacity and how you can best use your four to five golden hours of the day.

Product-Led Marketing: How to create a product that sells itself

In this post, we're going to be explaining more about what product-led marketing is and why you might want to use it.